Value Proposition Practices and Growth of Retail Small and Medium Enterprises in Nairobi County, Kenya. Research Journal of Business and Finance, [S. l.], v. 5, n. 1, p. 178–191, 2026. DOI: 10.58721/e3g7de23. Disponível em: https://utafitionline.com/index.php/rjbf/article/view/1826. Acesso em: 16 jun. 2026.